Table of content

Why is a business card important

Types of business cards

Physical business card

Hybrid business card

What makes a good business card

What to put on a business card

How to design a business card

Why is a business card important?

A business card is an identity tool that helps you to make a great first impression on potential customers. It is a tangible reminder of you and your business that people can keep and refer to whenever they need your services. A business card allows you to stand out from the competition and make your contact information readily available to your clients. Therefore, it is vital to create a business card that is both professional and informative.

Types of business cards

There are primarily two types of business cards - physical cards and hybrid cards. Physical cards are tangible and traditional, while hybrid cards combine physical and digital elements for a modern touch.

Physical business card

A physical business card is typically a standard size that fits comfortably in a wallet. It includes essential contact information like name, phone number, email, and address. It often features the company's logo, serving as a visual representation. Printed on durable cardstock, it's a tangible reminder for face-to-face interactions, leaving a lasting impression on clients or customers. Its tactile nature adds a personal touch and credibility. With its compact size and concise information, it's a convenient tool for networking and building relationships in the business world.

Hybrid business card

A hybrid business card, also known as an online or electronic business card, offers a versatile solution that combines the best of both online and offline worlds. By integrating physical cards with digital elements such as QR codes, it offers a seamless blends traditional and modern interface. This unique approach allows recipients to engage with the content in a dynamic and interactive way. In addition to offering increased design and informational flexibility, the incorporation of a QR code allows for seamless scanning and effortless saving of contact details. With a hybrid business card, you can add a touch of digital innovation to your traditional networking efforts, enhancing your overall impact.

Virtual business cards

Virtual business cards are entirely digital and can be easily exchanged through email, QR codes or messaging platforms. They often take the form of downloadable files, links to websites, or scannable codes that redirect to a virtual business card platform. These cards offer a great way to reach out to clients who prefer digital communication or reduce physical touches during networking events.

What makes a good business card

A good business card should be visually appealing, easy to read, and should effectively communicate key information about you and your business. It should include all necessary contact information, such as your name, title, company name, phone number, email address, and website. The use of colors, fonts, and images should align with your brand identity.

The size and type of card must also match the nature of your business. A lawyer or accountant may need a more traditional card, while a graphic designer or artist may want a more creative card.

What to put on a business card

A business card communicates essential information about you and your company. Here are some essential elements to include on a business card:

Logo

Your logo is the visual representation of your brand. It should be prominent and clear on your business card.

Company Name

Including your company name ensures that the recipient knows which organization you represent.

Tagline

A tagline succinctly communicates what your business does or its mission. If you have one, it's beneficial to include it.

Your Name and Title

Your full name and job title let people know who you are and what your role is within the company. If you're the owner of the business, it's acceptable to use "Owner" as your title.

Contact Details

Provide multiple ways for people to reach you. This can include your telephone number, email address, and even social media handles if relevant.

Address

If you have a physical location, it's a good idea to include your address, especially if clients or customers regularly visit your premises.

Website or Social Media

In the digital age, having an online presence is crucial. Include your website URL or the URLs of your professional social media profiles.

An Image That Shows What You Do

While not necessary for all business cards, an image can be a creative way to communicate what you do, especially for freelancers or creative professionals.

QR Code

A QR code can provide a quick and easy way for people to access your website or digital portfolio directly from their smartphone.

How to design a business card

Designing a business card may seem like a daunting task, but it doesn't have to be. Here are some tips to help you design an effective and visually appealing business card:

When designing a business card, the subject should follow these steps:

1. Choose the Layout: The subject should decide if they want a vertical or horizontal layout. Both options have their own merits, but the choice largely depends on the design and amount of content.
2. Select the Size: Standard business card sizes vary by country. In the United States, the standard size is 3.5 x 2 inches. However, the subject can choose a different size that suits their design needs.
3. Add the Logo and Other Visuals: The subject should add their company's logo to the business card. If they do not have a logo, they can use other visuals that represent their brand. These visuals should be high-quality and clear.
4. Include Essential Information: The subject should ensure that the business card includes all the necessary information. This typically includes their name, job title, company name, phone number, email address, and website. They may also want to include their physical address and social media handles, if relevant.
5. Choose Fonts and Colours: The subject should select fonts and colours that align with their brand identity. The font should be legible, even at small sizes. The colours should complement each other and the visuals on the card.
6. Consider Special Finishes: If the subject wants their business card to stand out, they could consider special finishes. This could include embossing, foil detailing, or the use of unusual materials like metal or wood.
7. Print a Sample: Before printing a large batch, the subject should print a sample to check the design. They should look for readability, colour accuracy, and overall aesthetic appeal.
8. Get Feedback: The subject should get feedback on their design from others. This could include colleagues, friends, or a professional designer.
9. Finalize and Print: Once the subject is happy with their design, they can finalize it and have the cards printed. They should choose a reputable printer to ensure the cards are of high quality.